Use monthly for testing phases and annual for stable long-horizon operations.
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Focus on cost per stable output, not only monthly sticker price. If unstable workflows consume team time, a cheaper plan can become more expensive operationally.
| Trigger | Recommended Direction |
|---|---|
| Unstable process | Stay monthly, optimize SOP first |
| Stable process and clear owner model | Consider annual efficiency |
| Fast-changing campaign setup | Keep flexibility with monthly |